Notta Cupcake now available at Whole Foods Market


NAPLES, Fla. (Jan. 17, 2013) – Notta Cupcake®, the Naples-based “cake in a cup” dessert, will now be available for purchase in Whole Foods Market in all 18 Florida locations.

Launched in 2009 by then nine-year-old (now 11) entrepreneur, Lauren Crawford, Notta Cupcake® offers a convenient and delicious dessert option that can be made in about three minutes. Notta Cupcake® is available in three flavors, double chocolate chip, carrot cake and mocha espresso. All kits are available in gluten-free versions, are GMO-free and use all natural ingredients.

“Because Notta Cupcake® has gluten-free varieties and uses natural ingredients, it lends itself well to the Whole Foods vision of providing only the finest natural and organic foods available to its customers,” stated Pat Crawford, Lauren’s mom and Notta Cupcake’s chief financial officer. “Whole Foods has strict quality standards and we’re proud that Notta Cupcake® meets their criteria.”

Notta Cupcake® is also available for purchase online at and in Bay 170, the lifestyle design store in the Village on Venetian Bay, Naples.

The Notta Cupcake® Story
How did this delicious chocolate dessert get its name? Entrepreneur and creator Lauren Crawford, 9 years old at the time, said, “Mom, it’s cake in a cup, but it’s not a cupcake.” Notta Cupcake® was born.

Mom and daughter set out to find a microwave and dishwasher safe cup that was nontoxic and reusable. They selected a brown ceramic cup with their logo. The cup has a spoon attached for easy cake making. The entire product is branded with a matching website, business cards and even gift-wrap.

Lauren is the company’s CEO and key salesperson, staying on top of every aspect of the business and the product.

“She is learning something really important, which is the value of work,” mom Pat Crawford said. “She gets paid for her sales and she is connecting the value of her work output to the fact that it earns her a payday. A solid work ethic is valuable, and I hope it will help her through her life to understand what one has in life is connected to ones initiative and work values.”

“It’s very fun,” Lauren says. “My favorite part is selling and having fun and meeting new people.”